OK, Armageddon is officially here. Alan Shimel has made the comment that security marketing might not be "worth the paper it is written on". Holy crap.
Though I am just having some fun with Alan, this still makes me wonder if the comments from Greg Ness (quoted in Alan’s post) are right. Are the days of "entrapment marketing" over? I am not in the position of getting a thousand calls everyday as a security manager anymore, but I do see a lot of those whitepapers still out there. I still get a lot of email asking me to download them. But Greg is also right that social media is taking over a lot for this. That is why I created a talk / presentation where I talk about how to use security blogs as research tools.
Marketers MUST recognize this trend. I still see a lot of old school marketers out there trying the old ways. These people are either not adaptable, or they just have been under a rock for the last few years. I get too much info on new products and trends from blogs for it to be worthwhile to download whitepapers that some vendor wrote. Just doesn’t make sense.
Thanks for the post, Alan. I am in Heaven! 
Vet
