OK, I have to officially applaud Microsoft and their catering to bloggers. What I am talking about is the lunch that Microsoft sponsored for security bloggers today at the RSA convention. They invited a few of us bloggers to attend a lunch to talk about blogging, how we all came to be bloggers, and what they see as the They are very interested in our thoughts about blogging, where we see the evolution going in the future, etc.
They also seems to be very interested in making sure they use blogs in a genuine fashion. What I mean about that is this: they want the people that blog for them to present the issues in a real and honest fashion. They recognize that someone who speaks the truth about what is going on with a product and gives people the feel of having an insider’s knowledge lends credence to their opinion and ultimately lends credence to the company itself.
Of course, the main issue they are trying to grasp is how they can use viral marketing to grow their business. And guess what… that doesn’t bother me in the least. They recognize the power of blogs in getting the word out. And that is a good thing.
Good job, MSFT.
Vet
